A difficult topic

 		 
To all consumers who are researching a conservatory or swimming pool enclosure. As in all products there are few manufacturers who produce a high quality product; there are many who produce an average quality product; and, there are those who produce an inferior product.

You may be considering any one of the many companies represented in these three categories. Unless you are an informed consumer and have done your research, you may not have the knowledge base to recognise where each company deserves to be. In fact, many of these companies do not realise where they are in the 'pecking order'.

The price of a product does not necessarily equate the quality of the product. A high quality product with less detail; limited design diversity; fewer options will be priced more affordably that a high quality, custom product with a wide range of optional embellishments. Your choice must be governed by your budget and design criteria. On the other hand there may be high priced products that fall into the average quality and inferior quality bracket. You may wonder at the logic of that, but it is the truth; and, the uninformed consumer has allowed this to happen.

Nationwide advertising, expensive brochures and name recognition is not always the best yardstick to use when measuring the quality of a product. Many custom fabricators focus their marketing strategies to the professionals; such as, architects and interior designers, who in turn drive the decision-making process for their clients. The absence from the mainstream advertising does not lesson their high quality position in the marketplace. But, the perception is that the lack of a nationwide presence = a lesser quality position. And that's a difficult topic. The only way to nullify this perceived inequity is to educate the consumer.

At Extensions in Glass and Telescopic Pool Enclosures, our advertising budget is like the family dog, under the table at Christmas, waiting patiently for leftovers. We consider Excellence in engineering; Quality of product; Quality of installation; Quality of Building; and client Satisfaction the honoured guests at our company feast.

So if you found our website, it is either your diligent pursuit of quality or well-informed consumers putting us at the top of the search engines. But, the path taken is not as important as reaching the ultimate destination.

" Our conservatories and swimming pool enclosures have been tested by the most critical of experts - our clients. Their criteria supercedes all others and that is the standard we choose to employ for our proving ground. They demand quality and stability, coupled with a support system that extends beyond any written or verbal warranty."